How XonicTM Started

Xonic was founded by a life-long golfer, with a passion for the game, a background in engineering, a career in business, and an interest in artificial intelligence and technology.

“I love this game! I have fond memories of riding in golf carts and playing in sand traps when my grandmother would babysit me while she played golf. At 5 years of age, I started taking lessons and, today, I am a 10 handicap and try to play every chance I get.

I am excited that Xonic is using the latest technology to launch the first of many new products that will help all golfers play and enjoy their game.” – Xonic’s CEO

Why Xonic?

The company’s name reflects that golf is at the core of who we are and what we do, both personally and professionally.

Xonic (pronounced ex-onic) is based on the word ‘exon’, which is something that is part of everyone’s genetic make-up. At Xonic, we feel golf is part of our genetic code, which we have expressed in our company tagline: The DNA of Play™.

Why Xonic?

The company’s name reflects that golf is at the core of who we are and what we do, both personally and professionally.

Xonic (pronounced ex-onic) is based on the word ‘exon’, which is something that is part of everyone’s genetic make-up. At Xonic, we feel golf is part of our genetic code, which we have expressed in our company tagline: The DNA of Play™.

How the iTQ Came to Life

“A couple of year’s ago, about halfway through a good round of golf, I started slicing the ball. What on earth was going on? I never slice the ball! I was so frustrated and remember thinking…I know the problem is something small; if I had a caddie who knew my swing, I could fix this right away”. – Xonic’s CEO

And so, the iTQ was born.

Thanks to recent advancements in artificial intelligence and technology, the Xonic team has built the ultimate specialist caddie tool – a quick tip caddie.

“I wanted to build a quick and easy mobile tool that golfers could use on the golf course so we could get help whenever we needed it. I already had a rangefinder, I didn’t need help with club selection, and I didn’t care about all the statistics of my golf swing. All I wanted was a tool that knew my swing and would give me effective quick fixes and tips in an instant.” – Xonic’s CEO

The Technology Behind the iTQ

The Swing Signature™ Principle

The iTQ’s advanced, patent-pending AI system has been trained to analyze your unique swing signature and instantly recognize which quick fixes and tips are best suited to you.

The iTQ has also been designed to learn and adapt to you and your swing signature, so the more you use it, the better the iTQ gets at giving you advice.

Your swing signature is the natural way your body wants to move when you swing a golf club and it rarely changes. Arnold Palmer, Jack Nicklaus, Jim Furyk and John Daly are just a few examples of many golf pros with unique, recognizable swing signatures that never really changed throughout their golfing careers.

When you have a bad golf shot in the middle of your round, it’s not because your overall swing signature suddenly changed, it’s because of some small movement or deviation in your swing. It takes weeks of lessons and practicing to change your swing signature. It’s not an easy thing to do. Tiger Woods is one of only a few pro golfers who has done this.

The Technology Behind the iTQ

The Swing Signature™ Principle

The iTQ’s advanced, patent-pending AI system has been trained to analyze your unique swing signature and instantly recognize which quick fixes and tips are best suited to you.

The iTQ has also been designed to learn and adapt to you and your swing signature, so the more you use it, the better the iTQ gets at giving you advice.

Your swing signature is the natural way your body wants to move when you swing a golf club and it rarely changes. Arnold Palmer, Jack Nicklaus, Jim Furyk and John Daly are just a few examples of many golf pros with unique, recognizable swing signatures that never really changed throughout their golfing careers.

When you have a bad golf shot in the middle of your round, it’s not because your overall swing signature suddenly changed, it’s because of some small movement or deviation in your swing. It takes weeks of lessons and practicing to change your swing signature. It’s not an easy thing to do. Tiger Woods is one of only a few pro golfers who has done this.

“Xonic’s Swing Signature principle is bang on! In my close to 40 years of teaching golf, I have
almost never seen any of my students change their overall swing signatures. Unlike most sports,
golf is unique in this way – it takes hours of coaching and practice to really change the natural way
your body wants to swing a golf club”.

– Bob Lean, Head Golf Professional, Class A PGA Pro

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