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World's Top 10 Most Innovative Companies in Sports for 2023

How Xonic started

XONIC was founded by a life-long golfer and engineer, who has a passion for the game, an award-winning career in business, and a background in artificial intelligence.

“I love this game! I have fond memories of riding in golf carts and playing in sand traps when my grandmother would babysit me while she played golf. At 5 years of age, I started taking lessons and, today, I am a 10 handicap and try to play every chance I get. I am excited that Xonic is using the latest technology to launch the first of many new products that will help all golfers play and enjoy the game.”
– XONIC CEO

Why Xonic?

The company’s name reflects that golf is at the core of who we are and what we do, both personally and professionally.

XONIC (pronounded ex-onic) is based on the word ‘exon’, which is something that is part of everyone’s genetic make-up. At Xonic, we feel golf is part of our genetic code, which we have expressed in our company tagline: The DNA of PlayTM.

How the iTQ came to life

“A few year’s ago, about halfway through a good round of golf, I started slicing the ball. What on earth was going on? I never slice the ball! I was so frustrated and remember thinking… I know the problem is something small; if I had a caddie who knew my swing, I could fix this right away.”
– XONIC CEO

And so, the iTQ was born.

Thanks to recent advancements in artificial intelligence and technology, the Xonic team has built the ultimate specialist caddie tool – a quick tip caddie.

“I wanted to build a quick and easy mobile tool that golfers could use on the golf course so we could get help whenever we needed it. I already had a rangefinder, I didn’t need help with club selection, and I didn’t care about all the statistics of my golf swing. All I wanted was a tool that knew my swing and would give me effective quick fixes and tips in an instant.” – XONIC CEO

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